Benefits and Guide to Branded Tracking Pages
By Abhishek Sebin on
When a customer places an order, the experience doesn’t end at checkout. It extends through the post-purchase journey, and tracking their order plays a huge role in it. Traditionally, customers use third-party carrier websites to track their packages, but this doesn’t reflect your brand and can feel disconnected. But branded tracking pages are customized to match your brand’s aesthetic, offering a personalized and engaging experience for your customers.
By providing branded tracking pages, you not only offer real-time order updates but also keep your brand front and center during the entire post-purchase phase. This blog will elaborate the benefits of branded tracking pages and provide a guide on how to implement them.
Discover how branded tracking pages elevate the customer experience, strengthen brand loyalty, and open up upselling opportunities. Explore how these pages can revolutionize your shipping process below.
What Branded Tracking Pages are
Branded tracking pages are a pivotal element in enhancing the customer experience post-purchase. They offer a personalized, cohesive, and aesthetically aligned platform for customers to track their orders, thereby reinforcing brand loyalty and satisfaction.
Importance of a Branded Tracking Page
A branded tracking page is an essential tool for e-commerce businesses, serving as a dedicated space where customers can monitor the status of their orders. Implementing a branded tracking page is about more than just providing order updates. It is a strategic move that enhances customer satisfaction, strengthens brand identity, and drives additional revenue.
PostShip offers a conversion-optimized branded tracking page that boosts your sales by 10-15%. Stop letting your tracking page go unnoticed. Start converting visitors into customers with PostShip’s optimized order tracking system and enhance your brand and customer experience. Book a demo today!
Your business can foster stronger customer relationships by delivering a personalized and branded experience post-purchase. This leads us to the specific benefits branded tracking pages offer your customers. Let’s read about them below.
Benefits of Branded Tracking Page
Let’s break down the benefits of Branded Tracking Pages by specifying who they’re beneficial for.
Branded Tracking Pages for Customers
Branded tracking pages are an essential tool for enhancing the post-purchase experience in e-commerce. They offer a variety of benefits that not only improve customer satisfaction but also reinforce brand loyalty. Here’s a detailed look at the advantages of branded tracking pages for customers:
Real-time order updates
Customers expect to know exactly where their packages are at any given moment. A branded tracking page allows them to track their orders directly from the retailer's website, minimizing anxiety and uncertainty about delivery status.
For instance, customers can receive notifications about when their package is dispatched, when it is out for delivery, and when it has been delivered - all in one place.
Keep customers happy with real-time order updates and preemptive delay notifications, all while reducing your support ticket volume. Elevate your post-purchase experience with PostShip's order-tracking software today! Install Postship!
Emotional connection through enhanced experience
When customers can track their orders on a page that reflects the brand's identity, complete with logos, colors, and themes, they feel more connected to the brand itself. This continuity reinforces brand loyalty and helps mitigate feelings of buyer's remorse that often accompany online purchases.
For example, if a customer orders a pair of shoes from a specific retailer and can track their shipment on a page designed with that retailer's branding, it creates a sense of reliability and trust. The emotional journey from purchase to delivery is enhanced by this consistent branding, making customers feel valued and reassured that they are still engaging with the brand they chose.
Single access point instead of using third-party carriers
Another significant advantage is that branded tracking pages are a single access point for customers to receive all relevant information about their orders without navigating third-party carrier websites. This eliminates the confusion and frustration often associated with tracking packages through different courier services.
Customers can access all necessary details directly from the retailer's site, such as delivery partners, expected delivery dates, and tracking IDs. This streamlined approach enhances user experience and keeps customers engaged with the brand rather than redirecting them to potentially confusing external sites.
With Postship, customers can easily track multiple shipments from a single branded tracking page with just one click. It integrates multiple carriers onto a single platform by offering a unique branded experience for its users. Contact us today!
Now that we’ve examined the customer benefits, we can discuss how branded tracking pages are equally valuable to brands.
Branded Tracking Pages for Brands
- Drive post-purchase engagement
Branded tracking pages extend the shopping experience beyond the initial purchase. They keep customers engaged by providing a branded interface where they can track their orders.
For instance, Postship has successfully implemented branded tracking pages that inform customers about their order status and encourage them to explore related products during the waiting period.
Your customers visit 4-6 times before an order delivery—turn those views into sales with Postship! Check out our pricing plans and contact us for more details.
- Reduce buyer's anxiety
Customers often experience anxiety after making a purchase, primarily due to uncertainty about delivery. Branded tracking pages alleviate this concern by providing real-time updates in a familiar environment.
PostShip’s branded tracking page provides real-time order updates, including the package's current location, significantly reducing "Where is my order?" (WISMO) inquiries for Glow Recipe.
- Build brand loyalty
Branded tracking pages reinforce brand identity and demonstrate a commitment to customer service. By offering personalized updates and easy access to customer support directly on the tracking page, brands can enhance customer satisfaction.
For example, customers who receive timely notifications about their orders and have easy access to assistance if needed are more likely to return for future purchases.
These positive experiences often translate into enthusiastic customer feedback, as seen in the following review:
“I’ve been using the PostShip on my Shopify store and it's really cool! It makes tracking orders super easy and the notifications are helpful. The app is easy to use and I like how it keeps getting better with updates. My customers are happier now because they can see where their orders are. I think it's a great app for any online store!” - Mini Joy | United States
- Opportunities for upselling
Branded tracking pages can serve as effective marketing platforms for upselling and cross-selling. By integrating product recommendations based on previous purchases or browsing history, brands can encourage additional purchases while customers are already engaged with their order status.
For instance, PostShip provides upsell opportunities where businesses can recommend products or services based on the customer’s purchase history.
- Enhancing Customer Experience
The design and functionality of branded tracking pages play a vital role in enhancing overall customer experience.
- Mobile Responsiveness: With mobile commerce sales expected to reach 62% by 2027, tracking pages must be fully responsive to stay relevant in business. A mobile-friendly design ensures that customers can easily access their order information from any device, making checking updates on the go convenient.
- Live Tracking: Providing real-time package location updates reduces anxiety and improves satisfaction. Customers appreciate knowing exactly where their package is at any moment through interactive maps or status updates displayed prominently on the tracking page.
- Customizable Notifications: Allowing customers to choose their preferred communication channels for updates, whether via email, SMS, or app notifications, can enhance their experience further. Personalized messages regarding shipping delays or special offers can keep customers informed and engaged with the brand throughout the delivery process.
PostShip integrates with Klaviyo and Attentive to provide customizable and timely notifications compliant with the customer’s order status. Book a demo to learn more.
We learned how a branded tracking page can strengthen the bond between brands and their customers. Now, let’s explore the essential features that every branded tracking page must include to deliver maximum impact.
Essential Features of a Branded Tracking Page
Order Status and Progress Tracker
A branded tracking page should prominently display an order's current status and a clear progress tracker that shows where the package is in real-time.
Shipment Details and Tracking Number
Your customers will appreciate easy access to their tracking number and shipment details without needing to leave your site.
Order Summary and Details
Include an order summary reminding the customer of what they purchased, the expected delivery date, and other relevant details.
Visual Progress Bar or Timeline
Adding a visual timeline helps customers better understand their order’s journey, making the tracking process feel more intuitive.
Consistent Branding with Logo and Color Scheme
Make sure your logo, color scheme, and overall aesthetic are consistent on your tracking page. This is important for maintaining a unified brand experience.
Order Tracking and History
Maintaining a detailed record of each customer's order and keeping them informed about any changes or updates ensures transparency. This allows customers to easily review their past purchases whenever needed.
Customization Features
Adding personalization elements to the branded tracking page, such as tailored messages or greetings, helps create a more engaging and personalized customer experience.
Social Media Sharing Options
Incorporating buttons for social media sharing encourages customers to share their order updates or positive experiences with their followers, boosting brand visibility and promoting organic marketing.
Accessible Customer Support
Displaying clear and easily accessible customer support contact details, such as email, phone, or live chat, ensures that customers can quickly seek help or clarification when necessary.
PostShip eliminates carrier branding visibility and replaces it with a custom, branded tracking page. This white-label solution allows businesses to showcase their branding, providing a consistent experience throughout the entire customer journey.
These features are essential for creating a reliable branded tracking experience. Next, let’s explore the technical side of implementing branded tracking pages for your business.
Branded Tracking Pages Implementation
- Customize through e-commerce platforms or third-party software
Many e-commerce platforms and third-party software options allow you to customize tracking pages without needing extensive technical skills. Whether it’s Shopify, WooCommerce, or any other platform, there are solutions that make this process easier.
For instance, PostShip simplifies this process by integrating with Shopify to provide fully customizable tracking pages that require minimal technical effort.
By using PostShip’s Shopify integration, merchants can customize the layout, colors, fonts, and other visual elements of the tracking page. This ensures that the tracking page feels like an extension of the store's website rather than a third-party service. - Use of carrier APIs
Carrier APIs (Application Programming Interfaces) can be integrated into your system to provide live tracking information directly on your branded page. This ensures that customers receive real-time updates without having to leave your site.
PostShip integrates with a wide range of carriers via API, pulling real-time tracking data directly from major shipping companies like USPS, FedEx, DHL, and UPS. This allows Shopify merchants to offer accurate, up-to-date shipping information directly on their branded tracking pages. Customers will no longer need to visit the carrier’s website; instead, they can stay on your branded page, experiencing your store even as they track their packages. - Create a cohesive brand experience with minimal technical effort
Even with minimal technical effort, branded tracking pages can be created to provide a consistent and cohesive brand experience. With pre-built templates and simple integrations, setting this up is easier than ever.
For Shopify store owners, PostShip offers pre-built templates that can be easily customized to reflect your brand’s unique identity. These templates are mobile-friendly, ensuring that customers have a smooth experience regardless of the device they use to check their order status.
Additionally, PostShip offers customization options that go beyond basic tracking updates. You can personalize the customer experience by adding dynamic content such as shipping notifications, delivery statuses, and even personalized thank-you messages. This creates an engaging post-purchase interaction, ensuring your brand stays top-of-mind for customers.
With easy integration, real-time carrier updates, and extensive customization options, PostShip elevates your brand while providing customers with the convenience they expect.
Postship also optimizes the order return process to generate revenue upon return or exchange.
Implementing branded tracking pages with tools like PostShip can reflect the brand's aesthetics and foster customer loyalty.
Finally, let’s summarize the benefits of incorporating these tracking pages into your business strategy.
Conclusion
Branded tracking pages enhance the post-purchase customer experience by offering a personalized and visually consistent platform for order tracking. Instead of relying on third-party carrier sites, customers can follow their orders through a page that reflects the brand’s identity, integrating logos, color schemes, and personalized messages. This not only provides real-time order updates but also keeps customers engaged with the brand, reducing post-purchase anxiety and creating opportunities for upselling.
By maintaining brand continuity throughout the entire shopping journey, businesses can reinforce customer loyalty, reduce support inquiries, and open new revenue channels. Tools like PostShip make implementing these branded tracking pages simple, offering e-commerce businesses an effective way to elevate customer satisfaction and foster long-term relationships.
Take control of your post-purchase customer journey today! Contact PostShip to get started on creating beautiful, branded tracking pages that keep customers engaged and coming back for more. Schedule a demo today!
